As subprime borrowers began to default on their mortgages in rapidly growing numbers this year, credit card issuers increased their efforts to sign up such customers with tarnished financial histories, according to a market research firm.
Direct mail credit card offers to subprime customers in the United States jumped 41 percent in the first half of this year, compared with the first half in 2006. Direct mail offers targeted at customers with the best credit fell more than 13 percent.
Though it seems counterintuitive to extend credit to households already struggling with debt, the meltdown in housing and mortgage markets probably led credit card issuers to boost their marketing to subprime customers.
The subprime mortgage meltdown has sent ripple effects throughout the economy. In recent months, several mortgage companies specializing in subprime loans, including New Century Financial Corp., the nation's second-largest subprime mortgage lender, filed for bankruptcy.
As home values decline and lenders balk at writing subprime mortgages, these customers can no longer refinance and tap into home equity for cash. That leaves credit cards as their only option. How about revitalizing this bad credit card consumers? badcreditoffers.com offering to help them get back on their feet financially by making payments on time, consumers can rebuild their credit and, perhaps, their financial future.